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StoreRoots Website and Store Service Agreement

Version: November 5, 2026

Between YAYCE LLC, doing business as StoreRoots, 507 Ash St, Morrison, Missouri 65061-3002, USA ("StoreRoots", "we", "us"), and the business named in the order form at the end ("you").

This agreement starts on the start date in the order form. It covers the website and online store we build and run for your business.

1. What you get

For the monthly fee, we:

  1. Build your website: up to 5 pages, written and designed for your business from the text, photos, logo and prices you give us. Before anything goes live, you review it through a private link and ask for changes.
  2. Set up your online store, if you're in the United States: a shop on your site with up to 20 products that we load for you, plus a cart, checkout and payment links. The store takes payments into your own Stripe account (section 5). Outside the US we build the website without a store, because our store charges in US dollars only.
  3. Host it on your own domain, with HTTPS, a contact form, and visit counts that use no cookies.
  4. Keep it up to date: about 1 hour of changes a month that you ask for by email, such as menu, prices, hours, photos or products. Unused time doesn't carry over to the next month.
  5. Send you a monthly report on your site's visits, leads and sales.
  6. Ask your customers for Google reviews: an email in your business's name after a sale, a booking or a chat, at most once every 90 days per customer. It has your Google review link and a private way to tell you first.
  7. Run your email newsletter to your own customers, from your own domain. We set it up, and each month we lay out and send one newsletter from the text and photos you give us. Section 6 sets the rules for your list.
  8. Add website chat: a chat bubble on your site that lands in one inbox with your other messages. You and your staff answer it, from the inbox or the phone app. If nobody answers within 5 minutes, the people you name get an email.
  9. Add online booking where it fits, such as consultations or order pickups: a booking page in your look, with confirmation emails, reminders, and a link to move or cancel. Each time slot takes one booking.

Not included:

  • the AI website chat (a separate add-on later, at extra cost);
  • reading or replying to Google reviews;
  • taking payment at the time of booking (use a payment link for a deposit), and group or ticketed bookings;
  • writing your newsletters, beyond laying out the text you send;
  • product options such as sizes or colors;
  • shipping-rate calculation;
  • sales tax worked out at checkout (your prices must already include any tax: section 6);
  • pickup-time ordering;
  • point-of-sale or in-store systems;
  • gift cards and customer accounts;
  • paid advertising;
  • new photos or logo design;
  • more than 5 pages or 20 products, unless we agree in writing.

We don't promise any number of visitors, rankings, leads or sales.

2. Getting it built

  • You send us your content: text, photos, logo, opening hours, and products with their prices. You confirm you have the right to use all of it.
  • We aim to send a first version within 10 business days of receiving everything. The site goes live when you approve it.
  • If we haven't sent a first version within 20 business days of receiving your content, you may end this agreement and we refund everything you've paid.

3. Price and payment

  • $0 setup. $99 a month, in US dollars, charged to your card each month in advance, starting on the start date. Your first month covers the build. Founding shops pay a different price on different dates (section 4A).
  • You pay by card through Stripe. You subscribe on a Stripe checkout page that we send you, and we charge your card through our own Stripe account each month. Your card statement and receipts show StoreRoots.
  • Prices don't include taxes. If a tax applies to our service where you are, we tell you in writing before we charge it.
  • From "Your plan" in your site's dashboard you can update your card and download your receipts and invoices. To end the agreement, email us (section 4).
  • If a payment fails, we tell you and retry. If a payment is still unpaid 14 days after it was due, we may take the site offline until it's paid. We tell you at least 3 days before we do.

4. How long it runs, and how to end it

  • Minimum term: 6 months from the start date. It lets us build your site at no setup cost. Founding shops: section 4A.
  • After the 6 months, the agreement continues month to month at the same price. Either of us can end it with 30 days' notice by email. We give you at least 30 days' notice of any price change.
  • If you end it during the minimum term, the months left in the minimum term are still due. Stopping your card payment doesn't end the agreement by itself: tell us by email.
  • Before your site goes live, you can end the agreement for any reason and we refund your first payment in full.
  • Refunds: apart from the two cases above (section 2 and the line above) and section 8, monthly fees already paid aren't refunded.

4A. Founding shops (the first 3 only)

The first 3 shops to sign get founding terms in return for a case study. The order form says whether you're one of them. For a founding shop, this section replaces the price and minimum term in sections 3 and 4. Everything else still applies, including the full refund if you end the agreement before your site goes live (section 4).

  • $49 a month for 6 months, from day one. Your first $49 payment is taken on the start date and covers the build. That payment starts your 6-month minimum term: 6 payments of $49, $294 in all. On your checkout you enter the founding code we give you, and it shows as the standard $99 with a founding discount of $50 for 6 months. If you end the agreement during those 6 months, the founding months left are still due, at $49 each.
  • After the 6 founding months. The agreement continues month to month at the standard $99 a month, with no new minimum term. The same subscription moves to $99 by itself when the discount ends. We remind you by email at least 30 days before your first $99 payment. Either of us can end it with 30 days' notice.
  • The case study. By signing as a founding shop, you agree in writing that we may write a case study about your shop.
    • It may use your business name and logo, screenshots of your public website pages, a short quote from you, and figures from your monthly report (visits, leads and orders).
    • It never includes anything about your customers, and never shows screens with customer data.
    • Nothing is published until you approve it in writing. We send you the text and images first, and you can ask for changes.
    • We may use it on StoreRoots's website and social media, and YAYCE LLC may use it to market its other products, including the software platform your site runs on.
    • Every published case study says that you received founding terms, meaning a lower price in return for it.
    • You can withdraw your approval for future use at any time. We stop using the case study within 30 days wherever we control it. We can't recall copies that others have already shared.
    • If you withdraw your agreement to the case study before it's first published, the founding price ends and the standard $99 applies from your next payment.

5. Your Stripe account and your customers' payments

  • Your store takes payments into your own Stripe account, opened in your business's name. You accept Stripe's terms and pay Stripe's fees on your sales.
  • Your customers' money goes straight to you. We never hold or touch it.
  • You handle refunds, disputes and receipts for your own customers, in Stripe.

6. Your responsibilities

  • Your content and products must be lawful and accurate, and they must be allowed by Stripe.
  • Our service isn't built for medical records or patient information. Don't put them on the site, the forms or the store.
  • You're responsible for your own store terms, refund policy and privacy notice for your customers. We add placeholders where they go; the wording is yours.
  • You decide whether sales tax, VAT or GST applies to what you sell, and build it into your prices.
  • Your newsletter list:
    • You write it: each month you send us the text and any photos, and you're responsible for what it says. We lay it out and send one newsletter a month (section 1, item 7).
    • It goes only to your own customers who agreed to get your emails. Never send to bought, rented, borrowed or scraped lists.
    • When you give us a list, you confirm in writing that everyone on it opted in, and you keep a record of how they did.
    • Every newsletter carries your business's postal address and an unsubscribe link, which can't be removed. Unsubscribes, bounces and complaints are taken off the list automatically.
    • We may pause your newsletter if its bounces or complaints run high, or if a list doesn't look opted in. Our email service is shared, so we tell you why and agree a fix with you.

7. What's yours

  • Your domain is registered in your name, on your account. If we register it for you, we transfer it to you on request, free.
  • Your content stays yours: text, photos, logo, menu, products and prices.
  • Your data stays yours: your customers, orders, form entries and messages. We process it only to run your site and store, on your instructions, and we don't sell it or use it to market anything of our own to your customers.
  • Our platform stays ours: the software, our templates and our design system. While this agreement runs, you may use the site we build on it. Once it ends, the static copy in section 8 is yours to host anywhere.

8. Your export, and if we stop the service

  • Export. At any time, and up to 30 days after the agreement ends, ask us by email and within 14 days we send you:

    • a static copy of your public site (pages, styles and images) that runs on any ordinary web host;
    • CSV files of your products, orders, customers and form entries;
    • your images and files.

    The static copy shows your pages and products. Checkout, forms and booking need a live platform, so we also help you move your products to the store you choose next. One export at the end is free.

  • If we decide to stop offering this service, you're never left without a site:

    • we give you at least 60 days' notice by email;
    • we keep your site and store running at least until the end of your minimum term, and at least 60 days after the notice, whichever is later, unless you ask to move sooner;
    • we send your export within 14 days of the notice, and help point your domain to your new site;
    • you owe nothing for the months left in the minimum term, and we refund any fee paid for time after the service ends.
  • After it ends: we keep your data for 30 days for an export, then delete it within 30 days. Copies in backups are gone within 90 days.

9. Service, liability and changes

  • We keep nightly backups. We don't promise any particular uptime.
  • Our total liability under this agreement is limited to the fees you paid us in the 12 months before the event that caused the claim. Neither of us is liable for indirect losses, such as lost profits. These limits don't apply where the law doesn't allow them.
  • We may update this agreement for future terms. A change that is worse for you applies to you only after your minimum term, and only with 30 days' notice by email.

10. Law and contact

  • This agreement is governed by the laws of the State of Missouri, USA.
  • Contact: hello@storeroots.com · YAYCE LLC, doing business as StoreRoots, 507 Ash St, Morrison, Missouri 65061-3002, USA.

Order form
Business name and address
Contact name and email
Country (the store is US only: section 1)
Website domain (in your name)
Start date
Plan (tick one) ☐ Standard: $0 setup + $99/month, 6-month minimum from the start date (sections 3–4) · ☐ Founding shop (one of the first 3): $49/month from the start date for a 6-month minimum (6 payments, $294), then $99/month month to month (section 4A)
Case study (founding shops) ☐ I agree to the case study in section 4A
Pages / products up to 5 / up to 20
Agreed by you name, title, date
Agreed by StoreRoots Riyas, for YAYCE LLC, date